Free Tools & Downloads
We've put together some free tools that we wanted to share. Check back monthly as we are always adding new things.
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In this guide you’ll get cutting-edge content samples from a wide variety of print, video, online and event campaigns. It also contains checklists, tips, and links to additional resources to help you turn these examples into action items for your content marketing plans.
This eBook explains how marketers can build and operate a content marketing machine that outputs compelling, relevant content to attract leads at the top of the funnel and leads them down it.
Good content plays on the interests and living situations of a target market. It is relatable to their everyday life, and immediately provokes a personal response. You’ll learn about the most effective types of Facebook content, how to create a content schedule, how to analyze your content using Facebook Insights, and more.
Another great resource from the Content Marketing Institute, this eBook contains a collection of best practices for the top social media channels that content marketers use to reach their audiences, including examples of brands that have found social media success.
This is a playbook for measuring content marketing effectively. You’ll learn why, how, and when to measure the impact of various types of content marketing, traps to avoid, and tips to take your measurement to the next level.
A fun approach to content marketing that will help you understand the customer journey and craft meaningful messages that pull prospects from awareness to measurable conversions, this eBook contains advice from consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, and industry thought leaders like Jason Falls, Ann Handley, and Joe Pulizzi.
Most people grasp the strategic importance of an effective CRM program, and there's plenty of powerful technology available to transform sales, marketing and services capabilities.So why do so many CRM implementations go wrong?
Let’s get real: your CRM system was expensive. You invested time and money into researching, purchasing, rolling it out and renewing it. Thus, staff CRM adoption is not an option. It is a mandate. Your CRM is your portal into your company’s operations and sales data and sales rep buy-in is required for it to meet its full potential. Yet CRM avoidance is a real thing and crafting a plan to manage reps who shirk your system is something you’ll have to do. Unless, of course, you roll out a CRM application your reps will actually want to use.
Work happens everywhere. Your business' most important contact management tool shouldn’t be tied down to a desk when your sales team isn’t. This free ebook outlines which features you must consider when you are selecting a mobile-ready CRM for your modern salesforce.
Studies show that 73% of executives don’t believe that marketing drives demand and revenue. As marketers, we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we'll share the six metrics that do.
Sales-driven organizations would agree that generating leads is the single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
If you're a sales or marketing professional struggling to bring in leads, this guide sponsored by Hubspot and brought to you by Base, will provide you with actionable tips to capture more leads and drive more sales for your business.
You have the power to arm your sales team with tools that improve every aspect of your sales process from prospecting to converting leads to task management. Today’s CRM systems improve performance, automate task reminders and provide powerful insights on strengths and weaknesses of your sales funnel.
This free ebook breaks down exactly which features benefit your business and offers actionable tips on boosting productivity today and into the future.
Customers buy from the person they like the most. To earn that likeability and nurture your relationships you need a very detailed customer profile and a responsive style. Your CRM is your ticket to earning trust, tracking client data and staying on top of leads. That said, CRM sometimes feels like a top-down imposition.
This ebook is your guide to transforming your sales CRM from a taskmaster into a powerful tool. Your CRM can eliminate blind spots and support your role in sales by keeping current on customer requests, tracking contacts and prodding you to take action on prospects, deals and leads.